SMC Recognised with the Culture for Good Award at the Brands For Good Awards 2026
Recognition celebrates SMC’s people-centred, intergenerational culture and commitment to developing globally ready, deeply human leaders
SINGAPORE, JUl 22 2026 — The Singapore Mentorship Committee (SMC) has been recognised with the Culture for Good Award at the Brands For Good Awards 2026, honouring its commitment to building a purpose-led, inclusive and intergenerational community.
The Brands For Good Awards recognise organisations that integrate purpose into their practices and create meaningful social, environmental and inclusive impact. The Culture for Good category specifically celebrates cultures grounded in kindness, graciousness and respect for diversity, equity and inclusion.
This recognition reflects the collective contribution of SMC’s mentors, mentees, volunteers, youth leaders, partners and supporters, who work together to empower the next generation through mentorship, leadership development, cross-sector collaboration and global engagement.
“This award belongs to every member of the SMC community. Our culture is built on the belief that leadership is not only about individual achievement, but also about how one generation invests in, empowers and inspires the next. Together, we are developing leaders who are globally ready and deeply human,” said Dr David ONG,Founder and Chairman of SMC.
Building a Culture of Intergenerational Empowerment
SMC is a globally connected, intergenerational talent and leadership ecosystem dedicated to developing globally ready leaders.
Its culture is guided by a simple spirit:
Believe in People. Build Together. Inspire the Future.
Through initiatives including the SMC Youth Hiking Library, Global Ready Mentorship Programme, SMC Trail Talks, SMC Dialogue, university partnerships and leadership publications, SMC creates opportunities for young people to learn from experienced leaders, develop global competence and contribute meaningfully to society.
Rooted in the philosophy of 修身 · 齐家 · 治国 · 平天下 developing character, strengthening families, serving society and shaping a better world, SMC nurtures a culture of intergenerational responsibility—where knowledge is shared, relationships are built and leadership is passed forward.
A Recognition Shared by the Entire SMC Community
The award also recognises the strength of SMC’s volunteer-driven culture. Across different generations, professions and nationalities, members contribute their experience, time and networks to help others grow.
SMC extends its appreciation to Brands For Good and the judging panel for this recognition, as well as to every mentor, mentee, volunteer, partner and supporter who has helped shape the organisation’s journey.
This recognition is not the destination. It strengthens our commitment to building a trusted, globally connected community where every generation has the opportunity—and responsibility—to inspire the next.
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Media Contact:
Singapore Mentorship Committee (SMC)
Email: singaporementorshipcommittee@gmail.com
Website: https://www.smcmentorship.org/